[cataloging] Library cataloging of your book supports your marketing efforts

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[cataloging] Library cataloging of your book supports your marketing efforts

Post by a-h-k » Sat Jun 17, 2017 10:51 am

In the few years that I've been hanging around the CS forum, I've been preaching the virtue of preparing your book's identification assuming that you will have library sales and the book will receive cataloging in a library catalog. It's a basic aspect of marketing.

Here's another reason why this is a good idea. Have you ever looked at LibraryThing? What began in 2006 as a database programming challenge has turned into a massive community of book readers, publishers, and librarians. A few aspects of what they do are paid and they do have paid staff, but the vast majority is free. The site is supported in part from commissions on book sales by Amazon and AbeBooks via click throughs.

Most important to a publisher's perspective: It's a way to enrich your book's metadata with on line reviews. Publishers large and small make review copies of their books available to LibraryCat readers.

Book cataloging is performed mostly by readers. LIbraryThing is used to catalog books they've reviewed, books they've read, books they own, books on their reading list. As readers and not librarians are performing cataloging, any number of searchable on line catalogs are available to the reader via the Z39.50 protocol which Library of Congress, the British Library, major university libraries, and union catalogs support. There's a way to add books manually which involves other types of catalog lookups from a couple of thousand libraries large and small. And lookups can be performed using sales catalogs like Amazon.

There's a form to add a book's identification manually if it can't be found elsewhere. This would allow a publisher to provide advance book information (you know, what you give to Bowker upon assigning the ISBN) and is an excellent reason to prepare your book's title page, it's main identification, keeping in mind exactly how a librarian would catalog the book. Because you're inputting your book's metadata into a union catalog, this is a good reason to participate in PCN and Publisher's Cataloging-in-Publication so you can include an LCCN, shelf numbers, and subject headings, especially if you intend to make review copies available.

A few volunteers are using LibraryThing to catalog book collections of important historical figures.

Small libraries use a brand-new feature called TinyCat to catalog their own books, like corporate libraries.

There are Web forums with lots of activity.
Cataloging for Publishers will teach you:
  • To catalog your book in publication, preparing it to be sold to libraries - PCN/LCCN, MARC21
  • To prepare your book for retail sale: ISBN, Bookland EAN barcode, identifying your title and maintaining sales information with R.R. Bowker Books In Print and Bookwire, ONIX, BISAC

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